Case Study: Obesity in African-American Males in Rural South Carolina
/PROBLEM
The University of South Carolina launched an NIH-funded research study in South Carolina
observing health issues in African-American males and geographic factors contributing to obesity.

The goal was to recruit obese African-American males between the ages of 25 and 65 living in
rural South Carolina that could potentially benefit from a weight loss program. The researcher
had only recruited 3 of 30 required participants over the course of two years of a four year study.

The researcher had tried identifying patients through the Health System’s electronic health
records, placing flyers in neighborhoods, and ads in the paper and on the radio. The researcher did not have a solution to target the desired population that fit the inclusion and exclusion criteria and are actively seeking treatment.
/PROBLEM
The University of South Carolina launched an NIH-funded research study in South Carolina
observing health issues in African-American males and geographic factors contributing to obesity.

The goal was to recruit obese African-American males between the ages of 25 and 65 living in
rural South Carolina that could potentially benefit from a weight loss program. The researcher
had only recruited 3 of 30 required participants over the course of two years of a four year study.

The researcher had tried identifying patients through the Health System’s electronic health
records, placing flyers in neighborhoods, and ads in the paper and on the radio. The researcher did not have a solution to target the desired population that fit the inclusion and exclusion criteria and are actively seeking treatment.
/SOLUTION
BuildClinical’s patient engagement services and tools enabled the researcher to enroll the desired
study population by utilizing our algorithm to engage with individuals based on ethnicity,
demography, geography and indication.

We deployed native advertisements, targeting African-American males with a BMI greater than 25 in specific zip codes across multiple digital platforms and pre-screened interested participants to deliver to the researcher. As a result, the researcher was able to complete study recruitment and accelerate the time to complete the study.
/SOLUTION
BuildClinical’s patient engagement services and tools enabled the researcher to enroll the desired study population by utilizing our algorithm to engage with individuals based on ethnicity, demography, geography and indication.

We deployed native advertisements, targeting African-American males with a BMI greater than 25 in specific zip codes across multiple digital platforms and pre-screened interested participants to deliver to the researcher. As a result, the researcher was able to complete study recruitment and accelerate the time to complete the study.
/IMPACT
The researcher was able to complete the study well ahead of schedule and accelerate their enrollment 10x-15x the speed using our patient recruitment services. They saw an instant increase in recruitment velocity and were able to better manage potential participants in our tech platform. Further, the researcher was able to reduce their overall study recruitment spend by 3x by using more targeted advertising strategies.
/IMPACT
The researcher was able to complete the study well ahead of schedule and accelerate their enrollment 10x-15x the speed using our patient recruitment services. They saw an instant increase in recruitment velocity and were able to better manage potential participants in our tech platform. Further, the researcher was able to reduce their overall study recruitment spend by 3x by using more targeted advertising strategies.
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